RESUME

Meta via MAGNIT - Austin, TX

Advertising Operations Specialist

2022 – 2024

• Lent support to project management team to ensure that tests and campaigns on the Facebook Ads platform run smoothly and efficiently.

• Assured the quality of all client Facebook and Instagram ad campaigns before launch.

• Ran multiple projects simultaneously across global time zones that anticipated customer needs to expand user base for Meta.

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The Continuum Method - Austin, TX

Marketing & Studio Manager

2021 – 2022

• Strategically launched social media and search engine marketing campaigns.

• Organized and advertised public events at the studio to increase brand recognition in the local area.

• Constantly updated company website via WordPress, staying true to the brand voice and incorporating current industry trends to uphold site relevancy.

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Udundi - Austin, TX

Marketing Manager & Executive Assistant

2020 – 2021

• Developed monthly reports on channels to track KPIs and consumer feedback.

• Collaborated with UX designers on content and eCommerce website creation to display client brand voices.

• Authored copy for commercial scripts, social media ads and posts, print catalogs, and internal communications.

• Managed social media accounts for clients with a combined following of 500k.

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NonStop Consulting - Prague, Czech Republic

Marketing Intern

2019

• Designed digital marketing tools and promotional posters for internal incentive programs using Photoshop.

• Performed a detailed analysis of the international college recruitment marketplace to determine competitor's methodology.

• Modified 100% of the communications material with new branding using Adobe Creative Cloud, increasing market awareness.

• Using InDesign, pieced together a training guide booklet to be used by new employees during their recruitment training.

 

 

Fidelitas Development - San Diego, California

Marketing Intern

2019

 

• Developed a needs assessment and analyzed the competitive landscape in a B2B environment for a national brand (Mission Brewery) and international brands (GunSkins and Office1), identifying key opportunities to enhance revenue.

• Strategically launched promotional releases at optimal exposure windows and instituted email marketing campaigns.

• Developed promotional copy and crafted creative marketing design to appear on social media channels to a combined 73,700 followers.

 

University of Miami Housing and Residential Life - Coral Gables, Florida

Resident Assistant

​2017 - 2020

 

• Managed a Residential College floor of ethnically-diverse undergraduate students with integrity and trustworthiness, including a hurricane evacuation.

• Implemented informative sessions and organized engaging social events, enriching the college experience of 700+ students.

• Editor of the Pearson Post. Composed and designed newsletters, banners, and blasts publicizing building and campus-wide events to increase student participation and boost morale.

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University of Miami Richter Library Research Services - Coral Gables, Florida

Peer Research Consultant

​2018 - 2019

 

• Edited and critiqued over 100 research papers and presentations, and educated students on crafting their resources into written material.

• Strengthened the library support system by guiding undergraduate, graduate, medical, and law students in academic research in a professional and informative manner.

• Coached students on the best information sources and media for their writing projects and responded to online help inquiries with immediate and clear direction.

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University of Miami Center for the Humanities - Coral Gables, Florida

Student Assistant

​2016 - 2017

 

• Researched selected renown speakers, editing and publicizing their bios and upcoming lectures to a database of over 150K students, alumni, faculty and community members.

• Created web blasts, banners and email marketing for online ticket registration for over 12 special events to increase attendance, and staffed onsite registration.

• Using Audacity, edited audio podcasts from the events to post on the department website to reach a larger post-event audience.